Purpose
The purpose of this phase is to: 1.) develop and test a design to realize the vision articulated in the Design Brief, and 2.) Produce detailed specifications to implement the design.

Activities

• Create scenarios
• Define elements
• Design framework
• Create prototypes
• Develop design specifications

Deliverables

• Use cases
• User scenarios
• High-level data models
• Process flow models
• Object definition lists
• Content matrices
• Architectural diagrams
• Visual vocabulary presentations (mood boards)
• Wireframe schematics
• High Resolution Storyboards
• Functional test products
• User acceptance test scripts/results
• Detailed design specifications

Results (Outputs)
At the completion of the design phase, the solution has been guaranteed to succeed, to the greatest degree possible. Further, the specifications to implement the designs have been articulated in detail.