We believe in knowing who we’re talking
We believe that the majority of people perceive marketing to be self-serving
propaganda. Knowing this, we strive to craft communications that
express real value to customers and prospects, helping them quickly
their inherent doubt and cynicism about the advertising company’s
intentions. Our approach to marketing communications positions our
clients, first and foremost, as trusted friends that their customers
can count on to
improve their quality of living
in some way.
In order to arrive at the best solutions quickly, it is important
to spend time up front gaining a careful and thorough understanding
the target audience’s preconceptions, wants and needs prior to
sitting down at the drawing board. By knowing what customers value,
we can formulate the right strategies to connect with them in a way
that they consider to be truly meaningful.
We believe in the power
of a team
Our clients enjoy being directly involved in the strategic and
creative process, and we view them as valuable partners on a winning
not our way or the highway. We want you to really understand the
work we’re doing, and how it benefits you. We want you to be
involved, and feel good about the results.
We believe in having fun
To foster creativity, we believe it’s imperative to maintain a fun
working environment. For instance, when you call us and it takes the person
answering the phone a full minute to stop laughing before he is able to
say “Hello, Morris Design”, don’t worry, that’s
a good thing.